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9th Mar 2023 by Travis Mitchell
Ep. 84 Stop Sending Postal MOT Reminders
Episode 84: Garage owners, now is the time to stop sending letter MOT reminders. It's not effective!
This week, Royal Mail announced that its first-class stamps will cost over £1 for the first time. This is a huge wake-up call for garages and MOT stations who are still sending their customers MOT reminders via letter. AND... it's not just that. Letters are not effective because all the MOT reminders are usually sent on a monthly basis, so some customers will receive days' notice and others weeks. It's super time-consuming to have to print the letter, write the envelope and send them off. The final point is the data is not accurate. The MOT Manger system works with a live vehicle reg look-up and simply sends a branded text message to the customer 1, 2 or 3 weeks before and automatically. 98% of all messages are read within 3 minutes. Plus this is so much more cost-effective than letters ad the conversation rate of the customer booking back in is well over 90%. Let's have a chat. Let's get a demo booked. It's free!
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